Marketing Direction for businesses ready for ambitious growth.

Turn your fragmented marketing into a clear, connected growth system.

You’ve built a successful business, but you’ve outgrown your marketing.

This is for you if you have:

Too many moving parts.

Multiple agencies, suppliers or internal people — but no one truly leading the whole picture.

Disconnected marketing.

Your website, CRM, advertising, content and customer journey aren’t working as one system.

Reactive decisions.

Marketing choices are being made in the moment rather than driven by a clear commercial strategy.

Big decisions ahead.

You’re about to invest heavily in a website, campaign or new technology — and need senior direction to make sure it supports the business.

Big investment. Little clarity.

You’re spending serious money on marketing, but you’re not confident it’s all working together.

Plenty of activity.

But not enough clarity around what’s actually driving growth.

Untapped opportunity.

You know there are bigger opportunities, but you don’t have the time or internal capability to work out where to focus.

You’ve outgrown “more marketing.”

You need someone to step back, see the bigger picture and work out what needs to change.

You don’t need another supplier.

You need someone to take ownership of your marketing direction.

I come in when marketing feels fragmented, reactive or unclear - and get you to a point where you know exactly what needs to change, why it matters and who needs to make it happen.

The Process

A 2–3 month deep dive into your marketing

This is a focused period of senior marketing leadership designed to understand where your business is now, identify what needs to change and create a clear plan for what happens next.

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The engagement is scoped around what your business actually needs - not a predetermined list of marketing deliverables.

Investment: $20,000/month

  • Understand the business behind the marketing

    We look at the full picture — your business goals, positioning, customer journey, website, technology, CRM, data, advertising, suppliers, internal capability and current marketing activity.

    The goal is to uncover what’s working, what isn’t, where the gaps are and where the biggest opportunities exist.

  • Define what needs to change

    We turn the findings into a clear marketing strategy and prioritised roadmap.

    You’ll know what needs to happen, why it matters, what should happen first, who needs to own it and what investment is required.

    This might mean changing your website, marketing technology, customer journey, internal capability, agency structure, campaigns, positioning or something else entirely.

  • Give your business a path forward

    You leave with a practical plan your business can actually execute — whether that means your existing team takes it forward, you hire internally, or you bring in specialist partners.

    I can continue to provide marketing leadership as required, while implementation can be scoped separately with the right specialists.

  • Implementation is separate

    The strategy tells you what needs to happen.

    Implementation is where we bring in the people needed to make it happen.

    Depending on your business, that could mean hiring an internal marketing resource, working with your existing suppliers, or bringing in specialist support.

    Where appropriate, Dan and I can also quote and lead implementation across the areas that sit within our expertise.

Meet Kylie; marketing leadership with a creative brain.

I’ve spent 17+ years working across the full marketing ecosystem: positioning, customer journeys, websites, digital transformation, campaigns, technology, data, creative and commercial strategy.

Which means I don’t look at marketing in isolation. I look at how all the pieces work together - and where they’re getting in the way of growth.

  • I’ve led global marketing strategies, digital transformations and website projects, launched a e-commerce businesses, and worked directly with business leaders to turn commercial objectives into marketing strategies that actually move the needle.

  • I hold Mini MBAs in Marketing, Brand Management and Management, alongside a Bachelor of Media Arts in Graphic Design and a qualification in Art Direction & Visual Design.

But the qualifications aren't really the point.

I’ve been inside the marketing function - managing competing priorities, navigating stakeholders, working with suppliers, making decisions with imperfect information and being accountable for the outcome.

That’s why my approach is practical, commercially focused and unapologetically clear.

I’m here to work out what your business actually needs, what needs to change, and who needs to make it happen.

My role isn’t to sell you more marketing. It’s to work out what your business actually needs - then give you a clear plan to make it happen.

Are we the right fit?

This is a senior marketing leadership engagement for established businesses with the ambition - and budget - to make meaningful change.

To get the most from the engagement, your business should:

Have a minimum $200,000 annual marketing budget

Be an established business with significant growth potential

Be ready to make strategic changes, not simply add more marketing activity

Have the internal resources or willingness to invest in the people and specialists required to implement the plan

Have decision-makers involved in the process

Be prepared to invest in getting the marketing function working properly, rather than looking for another agency to manage individual channels

Tell me about your business

Before we book a conversation, I’d like to understand where you are now, what’s driving the need for change and what you’re looking to achieve.