Vision, Mission & Values
It doesn’t matter if you’re a solopreneur or a team of 500 - your brand, your product, your service or your organisation should be driven by your vision, mission and values.
Your Vision
This is where you’re taking us. The peak of the mountain. The end goal. It’s bold, and it’s ambitious. Where do you aspire to be?
Your vision statement needs to:
be inspirational - to employees, stakeholders and other members of the organisation
have direction and purpose - this is the common goal you’re working towards
be clear and concise - enough said.
Do what you love - credit WeWork.
Your Mission
What is your reason for existing? What are you as a brand / product / service / organisation fighting for? What are you going to do on the way to the top of the mountain?
Your mission statement should easily and clearly describe:
What do we do?
Why do we exist?
What are we going to achieve?
To open up the world for those who want to see - credit Flight Centre Travel Group.
Your Values
Your values are 5-10 beliefs and principles that will be the CORE of every single decision, discussion and behaviour of your brand / product / service / organisation.
We are fair. We are authentic. Our game is built on trust. We live inclusivity every single day. - credit Adidas.
Your vision, mission and values are FUNDAMENTAL when starting a business. They will provide clarity, and guide you at every step up that mountain.
If you’re interested in deep diving into your Brand Strategy & Positioning, get in touch.
