Brand Strategy & Logo Design
Creating strategic & holistic brands that demand attention.
The Process:
01 / Brand Discovery
We’re diving deep into research to understand who your brand is at it’s core. This process pulls out your brand story, your offering, your long term goals, where you sit in the market & what makes you different, your target audience’s behaviours & preferences, your competitor analysis, and your visual inspiration.
02 / Brand Strategy
Based on your Brand Discovery, you will walk away with an actionable Brand Strategy on exactly how to talk directly to your ideal target audience. Your Brand Strategy is an integral component of your business plan that evokes emotion, builds customer loyalty, and establishes preference over your competitors.
04 / Brand Assets
Your freshly designed brand in action! We’ll roll out your new branding across a comprehensive Logo Suite, Brand Colour Palette, Brand Typography System, Custom Illustrations (if applicable), and a Social Media Kit that includes all the essentials to get you up and running.
03 / Visual Identity
The fun part! This is where your brand comes to life visually. With your Brand Strategy & Target Audience front-of-mind, design choices will be made to build a powerful & attention-grabbing brand that stands out amongst your competition. This includes your logo, brand colours, brand typography, stock photography, any custom design elements, and Brand Guidelines.
Brand Strategy & Logo Design is perfect for you, if:
You’re an existing business owner, service provider, freelancer or expert in your field.
You want a strategic deep dive into market research, your ideal target audience, brand strategy and positioning.
You’re looking to trademark your brand name, logo or products in the future.
You’re gaining momentum with sales or clients, and are ready to trade-in your DIY branding.
You want to establish yourself as an industry leader, and shake up your competition with a strong brand identity.
You will have external suppliers working with your brand assets, and need comprehensive brand guidelines created.
Your brand needs to be strong enough to adapt across multi-channel marketing, print & digital assets, or physical products.
Add on services:
Website Design & Development
An SEO-optimised & mobile responsive website that’s easy to update & maintain
Here’s the deal - Websites don’t take months (and a lot of money) to build. We’re shaking up the website game. Launch quickly & affordably.
Creative Campaigns
Your on-call designer, ready to roll out creative campaigns or marketing assets
With 14+ years experience as a creative, there’s nothing I can’t tackle. From campaign identities, to rollout of print & digital collateral, signage, events, custom design templates…
Design Education
It’s time to swap passion projects for real paying clients…
Wild at Heart hands aspiring & self-taught graphic designers the strategic blueprint to Build Your Own Brand Design Business from scratch (and the toolkit to then offer it to your clients!) so you can elevate your prices, kick Adobe overwhelm to the curb, get out of "new designer" survival mode and stand out from day one.
Work with me
I’m stoked that you’re ready to invest in your business.
Fill out the form, and I’ll be in touch.
Hey, I’m Kylie.
Pun enthusiast.
Beach lover.
Espresso martini drinker.
My 12+ years of creative experience spans advertising agencies, in-house marketing teams and the globe.
I’ve designed a lot of logos and campaign identities in my time. Each one was created to target specific audiences, demographics or products. They had to adapt to various colour / size applications, media channels and final output specifications.
A strategically designed brand will build brand awareness, and allow the rest of your marketing collateral to flow easily.
