Welcome to Wild at Heart

Brand Strategy & Logo Design Course

for aspiring & self-taught Graphic Designers

Wild at Heart

Build & Brand Your Design Business

It’s time to swap passion projects for real paying clients…

(even if you have NO IDEA where to start, let alone how to run a creative business…)

Here’s the deal —

You don’t need to spend tens of thousands of dollars (and years of your life) getting a degree to become a designer.

You don’t have to come into the industry cold, without practical design skills & an attention-grabbing portfolio.

You don’t need to feel overwhelmed & scared in a sea of saturation & comparison.

You don’t need to only work on passion projects from friends & family.

— You don’t HAVE to do it alone.

Does this sound like YOU? —

You graduated uni with some technical skills, but you actually have no idea how to apply them in real life.

Your portfolio is filled with a mismatch of passion projects from friends & family, instead of client-capturing creative.

You’ve been watching YouTube tutorials, but its a rabbit-hole. You need feedback + guidance on how to refine your designs.

You want to make it in the freelance world, but how do you even do that?

You’re scared.

And you just don’t know where to start.

Now, imagine if —

Setting up your creative business was stress-free with a step-by-step-this-is-how-you-do-it (legally) guide.

Learning Adobe wasn’t overwhelming (right?!), and it will actually future proof your career by understanding industry standard software.

You can learn to brand your OWN business, and use those exact skills & strategies to then offer brand design to your clients.

You could systemise your design process so that building a brand bigger than your logo won’t drive you crazy, and will save you HOURS down the track.

You can get briefs & feedback from clients WITHOUT feeling stressed AF, having all of your concepts rejected and diving head first into survival mode.

You could make an extra $50,000 a year by adding 4 new brand clients a month by implementing a repeatable step-by-step system.

You can do this.

About your design mentor —

Pun enthusiast. Beach lover. Espresso martini drinker.

I’ve been in the creative industry for over 14 years ~ working in ad agencies and in-house marketing teams across the globe. I even taught graphic design at a university.

I’ve been where you are now. Brand new to design. Nervous about your portfolio. Too scared to start a business (because what if I can’t do it? What if I fail? How do I even deal with taxes and contracts and finances?). Too scared to take on clients (because what do I do if the client isn’t happy with my concepts?).

YOU CAN DO THIS!

I’ve been running my creative agency for 5+ years & the best part is I’ve packaged the entire process into Wild at Heart. And now, I’m sharing the exact steps I took with you!

I’m here to make YOUR transition into the design world as seamless & as fun as it should be. Starting your design business is exciting! You have a whole world of design to explore. Design is what I love to do, and I want you to love it too. I hope you walk away from this course feeling confident & ready to take on any brief & client that comes your way.

Hey! I’m Kylie.

Introducing —

Wild at Heart

Wild at Heart hands aspiring & self-taught graphic designers the strategic blueprint to Build Your Own Brand Design Business from scratch (and the toolkit to then offer it to your clients!) so you can elevate your prices, kick Adobe overwhelm to the curb, get out of "new designer" survival mode and stand out from day one.

The complete blueprint to set up your creative business with agency-level systems & strategies

+

Build a brand from the ground up with a strategy-first approach & Adobe design tutorials

+

The toolkit to then offer brand design to your clients! 

How is Wild at Heart different from every other online design course?

Wild at Heart is the ONLY branding course that focuses on both strategy AND design ~ because you can’t have one without the other.

  • Learn from a professionally trained Graphic Designer + Agency Owner with Marketing Manager & Art Direction qualifications. I’m giving you every piece of valuable information I’ve learned from 14 years working across the globe.

  • Overcome Adobe overwhelm with easy-to-follow tutorials, that break down the most important tools that every successful brand designer needs to know

  • Confidently craft contracts and communicate with clients with results-driven documents, templates & processes.

So, how does this actually work?

Introducing the

3-step Wild at Heart Framework

01

Audit & Align

You have the power to take control of your future, and intentionally PLAN out what you WANT.

02

Build & Create

Build a brand BIGGER than your logo - starting with getting your business foundations RIGHT.

03

Communicate & Navigate

We’re going behind the scenes of client relationships with a DEEP DIVE into communication, contracts and crystal-clear creative briefs.

Let’s break it down —

The Modules

Pre-work:

Brand Bootcamp

You have the power to take control of your future, and intentionally PLAN out what you WANT.

This is an agency-level strategy to audit & align your business (define dreams, identify audience, optimise offers & showcase skills) so that you can become a confident creative without feeling like an overwhelmed outsider:

  • DREAM BIG about the type of brand or business that you WANT to have.

  • Identify dream clients that you actually WANT to work with.

  • Align your services, offerings or portfolio to talk directly to your ideal clients.

  • Showcase your skills in an attention-grabbing “hire me right now” portfolio.  

Module 01:

Build Your Biz Blueprint

Establish your empire by setting up your business LEGALLY & strategically.

This Business Blueprint will take you from brainstorming business names to trademark tips, securing your socials, and everything in-between:

  • Master your market research and competitor analysis, BEFORE you drop any dollars.

  • Strategies to secure your socials & claim your digital footprint, so your user journey is seamless from the start.

  • Set up your Business Base ~ bank accounts, payment processors, insurance & software, so tax time isn’t terrible and tricky.

  • Master your marketing strategy so content creation has purpose, and you’re not stuck in a cycle of crying from confusion.

Module 02:

Logo Launcher

Stand out in a sea of sameness and build a brand BIGGER than your logo.

This is the technical tutorial component of your brand design journey. You’ll learn how to design vector logos in Adobe Illustrator, so that your skill set stacks up to every other professional graphic designer (globally).

Your brand identity isn’t just a design. It’s the heart & soul of your business:

  • Dive into the world of DESIGN THEORY ~ colour psychology, elegance of typography, power of photography & layout to build a brand that’s not just seen, but felt.

  • Kick Adobe overwhelm to the curb with technical tutorials, that guide you through every step of designing vector logos & icons.

  • Ensure your brand is constantly CAPTIVATING by pulling everything together into a style guide - making sure that every touchpoint your audience sees is a stand-out moment.

Module 03:

Clients, Comms & Contracts

Establish expectations & crystal-clear clarity, with client contracts & communication.

This is your ticket to creative agency insight - all the best systems, project management tools, contracts & feedback forms, gathered from over a decade in the industry:

  • Build briefs out of brainstorms and turn them into crystal-clear Client Contracts.

  • Provide strategic solutions by diving deep into pain points & problems with your Client Discovery Document.

  • Work smarter, not harder with step-by-step project plans, project management tools and game-changing filing systems.

  • Forget about frustration & fear of failure with your Client Feedback Form, that gives you an actionable next step for making the RIGHT revisions.

Plus! You’ll get:

  • Every done-for-you template you need to crush your Client Comms while saving HOURS of time.

    Let’s break them down: 

    • Client Terms of Service Agreement (worth $1,999)

    • Discovery Document (worth $499)

    • Briefing Form (worth $299)

    • Feedback Form (worth $99).

  • Mentor Mondays mean no more deep diving on YouTube. Every question will be answered.

    Submit your creative for constructive criticism + receive personalised video tutorials stepping you through tricky technical tasks.

  • Your very own Community of Creatives (#hypeteam) on the same business-building journey as you.

    Ask questions, bounce ideas, build a referral network - there are no limits!

Enrol Now

VIP Round Enrolments close soon!

Pay In Full

$2,199 $1,099 AUD VIP Round only

Best
Value

Wild at Heart VIP Round (50% off!)
A$1,099.00
One time

Inclusions:

  • Pay In Full Bonus

  • 50% off VIP Round ONLY pricing (usually $2,199)

  • Pre-recorded actionable lessons + tutorials to help you fast-forward through all the hard stuff

  • Build Your Business Blueprint — Step-by-step digital workbook with easy-to-follow prompts to complete, so starting your business becomes a priority [Value $499]

  • Client Comms Templates

    • Client Terms of Service Agreement (Value $1,999)

    • Discovery Document (Value $299)

    • Briefing Form (Value $299)

    • Feedback Form (Value $99)

  • Mentor Mondays - the MOST personalised feedback you’ll ever receive from me

  • Creative Community for the duration of your enrolment

  • Crystal Clear Clarity on how to build a brand design business that results in a steady flow of aligned clients + financial freedom + creative control.

3 Month Payment Plan

3 x $880 $440 AUD VIP Round only

Best
Flexibility

Wild at Heart VIP Round Payment Plan (50% off!)
A$440.00
For 3 months

Inclusions:

  • 50% off VIP Round ONLY pricing (usually 3 x $880)

  • Pre-recorded actionable lessons + tutorials to help you fast-forward through all the hard stuff

  • Build Your Business Blueprint — Step-by-step digital workbook with easy-to-follow prompts to complete, so starting your business becomes a priority [Value $499]

  • Client Comms Templates

    • Client Terms of Service Agreement (Value $1,999)

    • Discovery Document (Value $299)

    • Briefing Form (Value $299)

    • Feedback Form (Value $99)

  • Mentor Mondays - the MOST personalised feedback you’ll ever receive from me

  • Creative Community for the duration of your enrolment

  • Crystal Clear Clarity on how to build a brand design business that results in a steady flow of aligned clients + financial freedom + creative control.

By signing up, you agree to the Wild at Heart Terms & Conditions and have read the FAQ’s below.

Brand Bootcamp Testimonials —

“I have been a freelancer for 35 years and have never thought of my vision, mission or values so this course REALLY pushed me to explore things I have never thought of.“

~ Lisa

“The resources are AMAZING. I have never been able to write a mission and vision statement so easily and accurately. This guide was so beneficial in this first module. That Personal Banker Spreadsheet is "chefs kiss". These are things I have been needing to go in the right direction!”

~ Michelle

“Despite having a whole marketing degree! I didn't actually consider in the past that I should be delving so far into my customers goals and behaviour in order to understand them better.

This course has opened my eyes a lot and really helped organise my chaotic mind when it comes down to having a plan and checklists.

It has motivated me so much to make 2024 the year I make freelancing a priority. I feel as though this goal is so much more achievable now I'm getting a plan together, with your guidance and advice!”

~ Beth

“I found the portfolio “About” section the most interesting - I never thought of adding that to my portfolio and thanking my future client of us collaborating together. Will definitely include that in my new portfolio that I am working on. Of all the modules, this was the one I needed most.

And thank you for the list of mockups - I can lose hours searching for the right mockup and you have saved me so much time!”

~ Grethe

“I love the fact that you broke down the Target Audience and the Customer Persona in detail. I was able to write up a great description for each of those”

~ Star

Still not sure?

This is for you, if:

You’re ready to go full-time freelance and want to make 2024 YOUR year, but you honestly just have no idea where to start with setting up your design business.

You’ve been trying to teach yourself all the skills (and wasting time that you don’t have) by searching through a mis-match of YouTube tutorials, asking questions in dodgy Facebook groups, or hoping someone has shared tips on TikTok. But, you’re not getting constructive criticism or any actionable feedback…

You’re overwhelmed, with, well, everything… There’s so much information out there, with so many people offering the same things. How do you find your place in the design world?

Illustrator really intimidates you. You’ve got Canva DOWN, but Adobe seems like a foreign language. You’re falling down on technical design skills, you need help with learning the basics, and what even IS design & colour theory?!

You had NO IDEA it was illegal to use Creative Market graphics or Canva elements to create logos, but you really want to become a brand designer (and do it legally).

You’re winging-it when it comes to client comms, when really, you don’t have a process in place from getting the client - to handing over the final project.

You feel like logos are your weak spot, you’re struggling in survival mode, and you’re just going round in circles. You feel like you NEED a creative mentor to keep you motivated, to bounce ideas off and to be there when you hit a creative block.

FAQ

  • Yes! The brand design component will be in Adobe Illustrator. You’ll learn all of the key tools every successful brand designer needs.

  • Absolutely! Maybe your goal is to set up a creative business. Maybe you want to learn design theory. This course would be perfect for marketing professionals like a social media managers, copywriters, photographers, web designers, illustrators etc. You’ll learn how to set up a business, use design software and deal with clients - all skills that are required in marketing.

  • All of the lessons will be pre-recorded, so you can work through them at a time that suits you!

    Feedback videos and technical tutorials on specific questions will also be uploaded to the course platform. Chances are, if you have a question, someone else will have the same question too.

  • You’re going to get out what you put in. I’d recommend spending at least 1-2 hours per week working through the lessons and tutorials.

  • Adobe Illustrator is the industry standard (globally) for logo design. I HIGHLY recommend that you learn how to design vector logos in Adobe Illustrator, as the tools you learn cross over into other programs (Photoshop, XD, InDesign etc). The course tutorials will be in Adobe Illustrator, and you can pick up a monthly subscription for just A$32.99/mo (even less if you’re currently a university student).

  • You will have access to the course content & community for 6 months from your sign up date.

    There may be an ongoing monthly subscription available to retain access to the course content & community. Watch this space!

  • Yes! This course would suit graphic design students, recent graduates, self-taught designers, or marketing professionals wanting to expand their design skillset.

    We’re learning design from the very beginning - with design theory, and technical tutorials on how to use design software, before designing your own brand & logo, that you can THEN offer to clients!

  • Yes! You’ll have the opportunity to submit questions or creative each week, and video feedback or tutorials will be posted in the course platform for everyone in the course to view.

  • You absolutely can! I’m here to step you through every single step of your business & brand building journey

  • Yes! You’ll have accesss to our private community of creatives for the duration of your subscription.

  • No. This is a digital product, and you will gain instant access to the course material.

    If you have any questions, or aren’t sure if this is right for you, please email me before you purchase.

Take control of your design future —

Where will you be in 3 months if you don’t take action?

In the exact same situation you’re in now? Or…

  • You took control of your future, and intentionally PLANNED out what you WANT

  • You established your empire by setting up your business LEGALLY & strategically

  • Your stand-out brand, backed by a competitor-crushing strategy is ready to win the hearts & minds of your ideal customers

  • You kicked Adobe overwhelm to the curb, and are now confident in your creative skills

  • You establish expectations & have crystal-clear clarity with every client, every contract, every brief & all comms

  • You have brand packages ready-to-go, and can make your Wild at Heart investment back by booking just 2 logo clients!

The time is now.